First product designer, taking early ideas to firm concepts and working prototypes, then writing the production code myself. The front-end and testing methods behind that work are built to scale across the company, giving a portfolio of bespoke power-management applications one faster way to ship.
Rob West
Product Designer & Technologist
Designer, builder, repeat founding designer. I’ve led product, brand, and hardware design and built teams to scale high-growth companies. Now I take products from concept through design, prototyping, and full-stack build, directing AI agents inside a process that holds quality at every stage.
Currently
Previously
Built the design function from scratch at a hardware startup. Software products, the embedded interface, brand, marketing, and physical trade dress for the fleet all needed design at once, so I picked up the work and built a team behind me to keep pace.
Took a commercial real estate platform from zero to one, turning a slow, high-stakes process into a modern product. I grew from founding designer into head of design, building the team and processes that supported the company through expansion and acquisition.
Led early product exploration at a global freight startup, turning paper-heavy shipping processes into a modern system for shippers and carriers. Booking, tracking, compliance, and documentation, designed for how freight actually moves.
Expertise
Product Design · Prototyping · Front-End Engineering · AI-Driven Workflows · Design Systems · Brand & Marketing · Embedded UI · Design Leadership